Silent Marketing

Silent Marketing

  • Ranking On Google With A Blog Ranking On Google With A Blog

    Posted on by Silent Dinero

    There are many different SEO techniques that you should be adopting when it comes to getting your brand or business to rank number one on Google. And one of the most tried and true of these techniques is building your brand online and boost your ranking is through blogging

    By including a blog for your brand or business, you will effectively be able to boost your online visibility and build relationships with your target audience. If you create posts that bring value to your customers’ lives and help educate them on your product or service, your blog will be the go-to resource to answer questions and solve pain points for prospective customers.

    In this article, I’ll be going over just how a blog can help your brand to rank higher on Google, and the steps you need to take to build your blog and create consistently great content for your audience.

    Why a Blog?

    When you consistently publish quality content on your business blog, you are able to provide more value to leads and customers. This added value and information can in turn lead to improved conversions, higher sales, and better customer retention.

    Not only do you have to ensure that your business blog content provides some type of value, but you have to make sure that this valuable content is going to attract the audience you want. In fact, the key to influencing conversions through your blog content is in knowing your audience.

    Knowing your audience will not only help you write about the topics that your target consumers find most valuable, but it will also help you write in a way that will appeal to your target buyers.

    By crafting posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need. This helps build trust between your brand and your audience, but it also helps you attract new leads through search engines.

    5 Steps to Building a SEO Optimized Blog for Your Brand

    While having a blog is great, you can make it even better by ensuring it is optimized for SEO. With SEO optimization, you can ensure that your brand’s website ranks high in Google and is found by more prospective customers.

    1. Build your brand (and keywords) around a niche

    When it comes to starting a brand—and building a blog for that brand—you need to first choose a niche. Whatever you choose your niche to be, it has to be something that you know and understand. Pretty much any interest you have can be turned into a brand, so make sure you choose one about which you are knowledgeable and passionate.

    Once you choose your niche, focus on the keywords that relate to that topic. The keywords will help you determine whether or not people are seeking out advice in your niche already. In short, you need to find your niche, identify your niche’s keywords, and use them everywhere.

    1. Use personality to create a brand voice

    One of the most important parts of establishing a brand—particularly a personal brand—is having a distinctive voice. This also applies to when you’re starting in the blogging world. You have to have your own brand voice that attracts an audience, sets you apart, and makes you more trustworthy by virtue of your authenticity.

    Establishing a voice isn’t as tricky as it might seem. All it means is that you need to start infusing bits and pieces of your own personality into your writing. When you have a blog, understand that people are coming to your brand not only because you provide them with value, but also simply because of you.

    1. Design your blog’s theme around your brand

    Your website and blog’s design is just as important as your brand voice. In fact, studies show that 94% of the time, someone’s first impression is based on design. And it only takes 50 milliseconds for that decision to be made.

    Your design should be complimentary to your niche, your brand voice, and your brand in general. Consumers are visiting your blog because they want further connection to your brand, so that’s what your blog’s design should be all about—getting people to interact with you.

    You also want your design to reflect who and what your brand stands for. There are two million blog posts published every day, so you’re going to need your blog to stand out in some way. The design is a simple way to do this, and it will stand out from the get-go.

    The simplest way to start with this is by having your own website with your own name and using a design that reflects who you are.

    1. Consistently write a lot of relevant content

    One of the keys to growing a successful blog is volume and consistency. There are many reasons why you want to post a lot of content, including:

    • You have advice that people need to hear, and people have pain points that they need help with.
    • Having more content improves your SEO.
    • There is a lot of competing content already out there, and you need to stand out.
    • The more you write, the more you refine your brand and give more opportunities for the audience to become a fan of your voice.
    • The more you refine your brand, the bigger and better it will be.

    You should aim to publish at least 2-3 times per week, if not more, depending on your goals. It’s also important that you publish these posts consistently if you want to build your brand. Having a set publishing schedule helps to increase your trustworthiness with the audience.

    1. Extend your reach with guest blogging

    Guest blogging involves you writing blogs that are posted on another brand’s website. The website brand should also be in your niche or be related to your niche. Doing these guest blogs is a great way to build your brand and grow your following.

    In addition to help you reach a new audience, guest blogging helps you network and form relationships with other influencers. Some of the best ways to land guest blogging opportunities are through either emailing influencers directly or building relationships through social media.

    The one thing you should know about guest blogging is that you still have to have somewhat of a following for it to really work well, and so that it is beneficial to both yourself and the other influencers you are working with.

    Techniques to Improve Lead Generation Through Your Blog

    Ranking high on Google will be a huge benefit to your brand and will not only help you build a larger audience and increase brand recognition, but also, and perhaps most importantly, help to improve lead generation.

    Here are a few techniques to improve lead generation through your blog:

    • Use CTA’s in the Text of Your Blog – CTAs compel readers to take action and direct them toward the behaviors you want them to take.
    • Use a Hello Bar – a hello bar should include a CTA to drive traffic to landing/squeeze pages. Hello bars, also known as floating bars and notification bars, are a great way to avoid disturbing your visitors’ browsing experience while allowing you to:
      • Make announcements
      • Ask visitors to subscribe to your email list
      • Highlight your social media presence
      • Offer a lead magnet
      • Showcase more content
      • Run a sale or time-limited offer
    • Offer Readers Exclusive Content – offer more value to prospective customers by teasing readers with exclusive content.
    • Offer Reader Perks – offering discounts on products you sell or even providing free content to readers is another way to offer value.
    • Try a Welcome Redirect – this will direct readers to lead a capture page before the blog.
    • Blog Summary Downloads – offer your readers a shorter, downloadable version of your blog in exchange for email and name.
    • Time Delay Pop-Ups – adding in a time delay pop-up asking the reader to join an email list will give you the opportunity for further engagement.

    One of the best ways to build your brand and your audience is through blogging. All you have to do is pick a niche, figure out the right keywords, and consistently publish content that adds value to your readers’ lives. You should aim to fill a void that needs to be filled, and by writing a lot of high-quality blog, you’ll be able to get your name out there and make connections with other influencers in your industry.

    There are many different SEO techniques that you should be adopting when it comes to getting your brand or business to rank number one on Google. And one of the most tried and true of these techniques is building your brand online and boost your ranking is through blogging

    By including a blog for your brand or business, you will effectively be able to boost your online visibility and build relationships with your target audience. If you create posts that bring value to your customers’ lives and help educate them on your product or service, your blog will be the go-to resource to answer questions and solve pain points for prospective customers.

    In this article, I’ll be going over just how a blog can help your brand to rank higher on Google, and the steps you need to take to build your blog and create consistently great content for your audience.

    Why a Blog?

    When you consistently publish quality content on your business blog, you are able to provide more value to leads and customers. This added value and information can in turn lead to improved conversions, higher sales, and better customer retention.

    Not only do you have to ensure that your business blog content provides some type of value, but you have to make sure that this valuable content is going to attract the audience you want. In fact, the key to influencing conversions through your blog content is in knowing your audience.

    Knowing your audience will not only help you write about the topics that your target consumers find most valuable, but it will also help you write in a way that will appeal to your target buyers.

    By crafting posts that educate your customers on your product or service and the industry it’s in, you position yourself as a go-to resource in your audience’s time of need. This helps build trust between your brand and your audience, but it also helps you attract new leads through search engines.

    5 Steps to Building a SEO Optimized Blog for Your Brand

    While having a blog is great, you can make it even better by ensuring it is optimized for SEO. With SEO optimization, you can ensure that your brand’s website ranks high in Google and is found by more prospective customers.

    1. Build your brand (and keywords) around a niche

    When it comes to starting a brand—and building a blog for that brand—you need to first choose a niche. Whatever you choose your niche to be, it has to be something that you know and understand. Pretty much any interest you have can be turned into a brand, so make sure you choose one about which you are knowledgeable and passionate.

    Once you choose your niche, focus on the keywords that relate to that topic. The keywords will help you determine whether or not people are seeking out advice in your niche already. In short, you need to find your niche, identify your niche’s keywords, and use them everywhere.

    1. Use personality to create a brand voice

    One of the most important parts of establishing a brand—particularly a personal brand—is having a distinctive voice. This also applies to when you’re starting in the blogging world. You have to have your own brand voice that attracts an audience, sets you apart, and makes you more trustworthy by virtue of your authenticity.

    Establishing a voice isn’t as tricky as it might seem. All it means is that you need to start infusing bits and pieces of your own personality into your writing. When you have a blog, understand that people are coming to your brand not only because you provide them with value, but also simply because of you.

    1. Design your blog’s theme around your brand

    Your website and blog’s design is just as important as your brand voice. In fact, studies show that 94% of the time, someone’s first impression is based on design. And it only takes 50 milliseconds for that decision to be made.

    Your design should be complimentary to your niche, your brand voice, and your brand in general. Consumers are visiting your blog because they want further connection to your brand, so that’s what your blog’s design should be all about—getting people to interact with you.

    You also want your design to reflect who and what your brand stands for. There are two million blog posts published every day, so you’re going to need your blog to stand out in some way. The design is a simple way to do this, and it will stand out from the get-go.

    The simplest way to start with this is by having your own website with your own name and using a design that reflects who you are.

    1. Consistently write a lot of relevant content

    One of the keys to growing a successful blog is volume and consistency. There are many reasons why you want to post a lot of content, including:

    • You have advice that people need to hear, and people have pain points that they need help with.
    • Having more content improves your SEO.
    • There is a lot of competing content already out there, and you need to stand out.
    • The more you write, the more you refine your brand and give more opportunities for the audience to become a fan of your voice.
    • The more you refine your brand, the bigger and better it will be.

    You should aim to publish at least 2-3 times per week, if not more, depending on your goals. It’s also important that you publish these posts consistently if you want to build your brand. Having a set publishing schedule helps to increase your trustworthiness with the audience.

    1. Extend your reach with guest blogging

    Guest blogging involves you writing blogs that are posted on another brand’s website. The website brand should also be in your niche or be related to your niche. Doing these guest blogs is a great way to build your brand and grow your following.

    In addition to help you reach a new audience, guest blogging helps you network and form relationships with other influencers. Some of the best ways to land guest blogging opportunities are through either emailing influencers directly or building relationships through social media.

    The one thing you should know about guest blogging is that you still have to have somewhat of a following for it to really work well, and so that it is beneficial to both yourself and the other influencers you are working with.

    Techniques to Improve Lead Generation Through Your Blog

    Ranking high on Google will be a huge benefit to your brand and will not only help you build a larger audience and increase brand recognition, but also, and perhaps most importantly, help to improve lead generation.

    Here are a few techniques to improve lead generation through your blog:

    • Use CTA’s in the Text of Your Blog – CTAs compel readers to take action and direct them toward the behaviors you want them to take.
    • Use a Hello Bar – a hello bar should include a CTA to drive traffic to landing/squeeze pages. Hello bars, also known as floating bars and notification bars, are a great way to avoid disturbing your visitors’ browsing experience while allowing you to:
      • Make announcements
      • Ask visitors to subscribe to your email list
      • Highlight your social media presence
      • Offer a lead magnet
      • Showcase more content
      • Run a sale or time-limited offer
    • Offer Readers Exclusive Content – offer more value to prospective customers by teasing readers with exclusive content.
    • Offer Reader Perks – offering discounts on products you sell or even providing free content to readers is another way to offer value.
    • Try a Welcome Redirect – this will direct readers to lead a capture page before the blog.
    • Blog Summary Downloads – offer your readers a shorter, downloadable version of your blog in exchange for email and name.
    • Time Delay Pop-Ups – adding in a time delay pop-up asking the reader to join an email list will give you the opportunity for further engagement.

    One of the best ways to build your brand and your audience is through blogging. All you have to do is pick a niche, figure out the right keywords, and consistently publish content that adds value to your readers’ lives. You should aim to fill a void that needs to be filled, and by writing a lot of high-quality blog, you’ll be able to get your name out there and make connections with other influencers in your industry.

    Read more

  • Micro Moment Marketing Micro Moment Marketing

    Posted on by Silent Dinero

    Think back to the last time you wanted to try to find a new restaurant. How did you search for the restaurant? Where did you look for reviews, hours of operation, the menu, and directions? If you’re like most people out there, chances are that you used your smartphone.

    Consumers are increasingly turning to their mobile devices when they need answers quickly. This is now only affecting how they search for things online, but it has also changed the expectations they have when it comes to getting information from brands and businesses.

    In short, consumer expectations have never been higher. Consumers expect brands to provide immediate and easy to understand information to help their decision-making, while also expecting personalized and localized experiences. This change in consumer behavior and expectations has become so prevalent that even Google has taken notice, labelling this need for information as micro-moments.

    In this article, I’ll be going over the micro-moments that characterize the different ways that consumers use their mobile device to find answers, purchase products, or find directions to specific locations, and how you as a market can benefit from these patterns. By understanding these habits, you will be able to better help your brand or businesses market to consumers who are searching with a specific purpose.

    4 Types of Micro Moments

    Mobile devices have enabled consumers to get exactly what they want, when they want. This immediate accessibility has made consumer more curious, demanding, and impatient than ever. Fortunately for marketers, Google has broken down a consumer’s decision making moments into 4 micro moments.

    These micro moments are at the center of the shopper journey, and understand them and anticipating them will result in better mobile conversions (up to 29% more), and more brand engagement overall, making you more relevant to your customer.

    These 4 micro moments are as follows:

    1. I Want to Know

    Consumers are apt turn to their mobile devices when they want answers. If a consumer sees a product on television and they want to know more about it, then they will search for information on their phone. By providing content that answers the consumer’s questions when they are engaged, a brand can attract the awareness and interest of that consumer.

    When it comes to looking for information on a product, there are essentially three stages that the consumer goes through: price comparison; researching product information (what is it? What does it do?); and checking reviews online. Keep these stages in mind when you’re creating content for your brand or business’s website in order to rank higher.

    1. I Want to Go

    Consumers often use their mobile devices to look up restaurants, stores, products or services. Marketers can benefit from this behavior by providing that information with “near me” searches. After looking up a business in a local search, 50% of smartphone users visit a business within 24 hours. Having a mobile site that includes hours, directions, reviews, a click-to-call button, and (if applicable) local inventory listings is more likely to attract consumers into the brick and mortar location.

    1. I Want to Do  

    Consumers are searching online for things to learn. Sometimes they need immediate instruction or directions to apply directly. This is what makes “How To” videos so popular. Marketers need to capitalize on these moments by leveraging search data to anticipate what prospective customers are looking for and use this information to publish educational content to YouTube. A good way to find content to create to serve this need is to research forums within your niche to see the information consumers are looking for.

    1. I Want to Buy

    Consumers use their mobile devices as personal shopping assistants. This stage typically occurs once a user has decided to make a purchase after completing the ‘I Want to Know’ stage. Users research products and reviews before making a purchase, with 93% of consumers making a purchase after product research on their smartphone.

    By delivering content in this stage, brands engage consumers that are ready to buy, increasing the likelihood of conversions. However, you won’t be able to capitalize on this if your brand isn’t there in the first place. That’s why it’s essentially to hit both the ‘I Want to Know’ style content, and the ‘I Want to Buy’ CTAs and accessibility.

    To make the most of micro moments, marketers must strive to understand what it is specifically that their target is trying to accomplish with each search for information. As a business, you need to be top of mind and relevant in the moment a customer consults their phone in one of these micro moments. Is the consumer looking to buy, or are they looking to learn? What knowledge are they trying to gain, and for what purpose?

    Similar to keyword research, marketers need to try to anticipate how, and on what platforms, consumers are searching. Whether it is a Google search, a YouTube search, or even checking review sites, brands must be there in the moment. Because micro moments are short bursts of inspiration or demand, content must be readily available, quick to load, and easy to navigate if you want to keep the consumer engaged.

    Not only do you need to have the right content to comply with these micro moments, you also need to be able to meet these demands technically. Consumers will navigate away from a page – and likely to a competitor’s – if their questions aren’t answered in a timely fashion.

    To avoid losing consumers to your competitors, here is how you should be designing your mobile website to respond to and draw in consumers as they experience these micro moments:

    1. Start With Data:

    Google Analytics will help you decipher where your consumers are spending the most time productively on your website. This will help you decide which pages should be your lead-ins and what information users are truly looking for in regards to your brand or business.

    Google Search Console will tell you which keywords are most effective in driving high-quality leads to the site. Apply these keywords to your SEO strategy.

    Once you know where exactly visitors see the greatest value in your product, you can then turn to third-party tools like Answer the Public to give you some insights into what relevant questions your users may be asking about you.

    Ultimately, all of this data will tell you about your customers’ journey before they reach your website. You need to figure out exactly what the question was that triggered them to pick up their smartphone and perform the search in the first place. If you can identify that and other micro moments, then you can start using various design elements to respond to those question.

    1. Respond With Immediacy:

    People are using their mobile devices to search for information at the exact moment they need something, and are looking for places that can meet their immediate need. In other words, when making these on-the-spot decisions, they are more loyal to their need than to any particular place. This is a huge opportunity for your brand or business, because in that moment the consumer is open-minded and looking to try anything that will address their particular need.

    You need to provide users with instant solutions. Is your business open now? Can you mail out that new product same-day? Will there be an open table at your restaurant tonight? Answer these types of inquiries immediately at first glance and you could find conversions increase dramatically.

    1. Website Design:

    Website design plays a huge role in whether or not users will find the information they need right away, or if they will click away and pursue information from your competitors. You need to make sure that the pertinent information that the consumer is looking for is obvious, and make sure that the website is easy to navigate. Make sure the following are easy to see or find:

    • Navigation bar top of site
    • Promotion/Sale – top of fold front page
    • Hours/Dates
    • CTA: Register/Purchase/Buy
    • Link to schedule, calendar of events, etc.

    Smartphones have affected the way consumers engage with content online. While our attention spans continue to shrink, our need for immediate information grows. Businesses that don’t adapt to this new consumer behavior miss out on an ever-expanding share of the market.

    Designing for micro moments gives us the opportunity to more effectively reach consumers in their moment of need. This means you’ll be able to reach consumers who are actually ready to purchase or pursue your services as opposed to ones casually browsing the web. If you can use your data and design to actively reach consumers in their micro moments, you can effectively increase your mobile site’s conversion rate in the years to come.

    Think back to the last time you wanted to try to find a new restaurant. How did you search for the restaurant? Where did you look for reviews, hours of operation, the menu, and directions? If you’re like most people out there, chances are that you used your smartphone.

    Consumers are increasingly turning to their mobile devices when they need answers quickly. This is now only affecting how they search for things online, but it has also changed the expectations they have when it comes to getting information from brands and businesses.

    In short, consumer expectations have never been higher. Consumers expect brands to provide immediate and easy to understand information to help their decision-making, while also expecting personalized and localized experiences. This change in consumer behavior and expectations has become so prevalent that even Google has taken notice, labelling this need for information as micro-moments.

    In this article, I’ll be going over the micro-moments that characterize the different ways that consumers use their mobile device to find answers, purchase products, or find directions to specific locations, and how you as a market can benefit from these patterns. By understanding these habits, you will be able to better help your brand or businesses market to consumers who are searching with a specific purpose.

    4 Types of Micro Moments

    Mobile devices have enabled consumers to get exactly what they want, when they want. This immediate accessibility has made consumer more curious, demanding, and impatient than ever. Fortunately for marketers, Google has broken down a consumer’s decision making moments into 4 micro moments.

    These micro moments are at the center of the shopper journey, and understand them and anticipating them will result in better mobile conversions (up to 29% more), and more brand engagement overall, making you more relevant to your customer.

    These 4 micro moments are as follows:

    1. I Want to Know

    Consumers are apt turn to their mobile devices when they want answers. If a consumer sees a product on television and they want to know more about it, then they will search for information on their phone. By providing content that answers the consumer’s questions when they are engaged, a brand can attract the awareness and interest of that consumer.

    When it comes to looking for information on a product, there are essentially three stages that the consumer goes through: price comparison; researching product information (what is it? What does it do?); and checking reviews online. Keep these stages in mind when you’re creating content for your brand or business’s website in order to rank higher.

    1. I Want to Go

    Consumers often use their mobile devices to look up restaurants, stores, products or services. Marketers can benefit from this behavior by providing that information with “near me” searches. After looking up a business in a local search, 50% of smartphone users visit a business within 24 hours. Having a mobile site that includes hours, directions, reviews, a click-to-call button, and (if applicable) local inventory listings is more likely to attract consumers into the brick and mortar location.

    1. I Want to Do  

    Consumers are searching online for things to learn. Sometimes they need immediate instruction or directions to apply directly. This is what makes “How To” videos so popular. Marketers need to capitalize on these moments by leveraging search data to anticipate what prospective customers are looking for and use this information to publish educational content to YouTube. A good way to find content to create to serve this need is to research forums within your niche to see the information consumers are looking for.

    1. I Want to Buy

    Consumers use their mobile devices as personal shopping assistants. This stage typically occurs once a user has decided to make a purchase after completing the ‘I Want to Know’ stage. Users research products and reviews before making a purchase, with 93% of consumers making a purchase after product research on their smartphone.

    By delivering content in this stage, brands engage consumers that are ready to buy, increasing the likelihood of conversions. However, you won’t be able to capitalize on this if your brand isn’t there in the first place. That’s why it’s essentially to hit both the ‘I Want to Know’ style content, and the ‘I Want to Buy’ CTAs and accessibility.

    To make the most of micro moments, marketers must strive to understand what it is specifically that their target is trying to accomplish with each search for information. As a business, you need to be top of mind and relevant in the moment a customer consults their phone in one of these micro moments. Is the consumer looking to buy, or are they looking to learn? What knowledge are they trying to gain, and for what purpose?

    Similar to keyword research, marketers need to try to anticipate how, and on what platforms, consumers are searching. Whether it is a Google search, a YouTube search, or even checking review sites, brands must be there in the moment. Because micro moments are short bursts of inspiration or demand, content must be readily available, quick to load, and easy to navigate if you want to keep the consumer engaged.

    Not only do you need to have the right content to comply with these micro moments, you also need to be able to meet these demands technically. Consumers will navigate away from a page – and likely to a competitor’s – if their questions aren’t answered in a timely fashion.

    To avoid losing consumers to your competitors, here is how you should be designing your mobile website to respond to and draw in consumers as they experience these micro moments:

    1. Start With Data:

    Google Analytics will help you decipher where your consumers are spending the most time productively on your website. This will help you decide which pages should be your lead-ins and what information users are truly looking for in regards to your brand or business.

    Google Search Console will tell you which keywords are most effective in driving high-quality leads to the site. Apply these keywords to your SEO strategy.

    Once you know where exactly visitors see the greatest value in your product, you can then turn to third-party tools like Answer the Public to give you some insights into what relevant questions your users may be asking about you.

    Ultimately, all of this data will tell you about your customers’ journey before they reach your website. You need to figure out exactly what the question was that triggered them to pick up their smartphone and perform the search in the first place. If you can identify that and other micro moments, then you can start using various design elements to respond to those question.

    1. Respond With Immediacy:

    People are using their mobile devices to search for information at the exact moment they need something, and are looking for places that can meet their immediate need. In other words, when making these on-the-spot decisions, they are more loyal to their need than to any particular place. This is a huge opportunity for your brand or business, because in that moment the consumer is open-minded and looking to try anything that will address their particular need.

    You need to provide users with instant solutions. Is your business open now? Can you mail out that new product same-day? Will there be an open table at your restaurant tonight? Answer these types of inquiries immediately at first glance and you could find conversions increase dramatically.

    1. Website Design:

    Website design plays a huge role in whether or not users will find the information they need right away, or if they will click away and pursue information from your competitors. You need to make sure that the pertinent information that the consumer is looking for is obvious, and make sure that the website is easy to navigate. Make sure the following are easy to see or find:

    • Navigation bar top of site
    • Promotion/Sale – top of fold front page
    • Hours/Dates
    • CTA: Register/Purchase/Buy
    • Link to schedule, calendar of events, etc.

    Smartphones have affected the way consumers engage with content online. While our attention spans continue to shrink, our need for immediate information grows. Businesses that don’t adapt to this new consumer behavior miss out on an ever-expanding share of the market.

    Designing for micro moments gives us the opportunity to more effectively reach consumers in their moment of need. This means you’ll be able to reach consumers who are actually ready to purchase or pursue your services as opposed to ones casually browsing the web. If you can use your data and design to actively reach consumers in their micro moments, you can effectively increase your mobile site’s conversion rate in the years to come.

    Read more

  • 4 Video Marketing Ideas 4 Video Marketing Ideas

    Posted on by Silent Dinero

    Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last.

    There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers:

    • Last year, in 2017, 90% of all content shared online was video
    • Every day on YouTube, 500 million hours of video are watched
    • Every week, 45% of internet users say they watch more than an hour of video on Facebook or YouTube

    But just because people love video and are willing to share and engage with it, doesn’t mean you can just throw any old video up and expect it to perform well. The highest performing videos are short, and have a direct, easy to understand message. If you want your video marketing efforts to pay off, then you need creative content, detailed video marketing strategy, and consistency in publishing your high quality videos.  

    In this article, I’m going to be taking you through 4 distinct video marketing strategies that you can apply to your own personal brand to help build your business and get everyone talking about your brand.

    Video Bio: Profile Video for Personal Branding

    One great addition to any video marketing strategy is a video bio or profile video. These videos are a great way to get potential followers to get to know you and your brand right away and to get them on board.

    A profile video is simply a short video—between 1 to 2 minutes—that gives an overview of your personal brand. This video should introduce who you are, show what you do, address the audience you’re targeting, and exemplify how you can add video to your audience/prospective customer’s life. The objective is to be able to boil down all of these details about your brand in this brief amount of time.

    This will typically be the first video your audience will see on your website, so make sure you create a quality video to give your visitor the best first impression possible. The most important thing to remember is that the content that you give out, as well as how you put it out — the medium, the language, etc. — must be relevant to the target audience.

    To create a video profile for your personal brand, you need to:

    1.    Clarify Your Personal Brand and Target Audience – a good profile video will communicate your brand positioning clearly and identify your core audience, while showing of your brand persona. To do this successfully, you first need to know your audience. How do they communicate? Where do they consume content? What do they need from a brand to become a loyal follower?
    2.    Write What You Want to Say – you will need to plan out your profile video and develop a script.  This will identify important talking points and help you focus in on exactly what you want to communicate in your video. You want to be able to tell a powerful story in a short amount of time, so good planning is essential.
    3.    Be Creative – anything you can do to outshine your competition is a plus. Let your creativity flow—you don’t just have to do what everyone else is doing. Let your personality shine and show your uniqueness. And for those of you that are uncomfortable being on camera, you can use alternative methods like PowerPoint presentations with voice over, or create an animated piece.
    4.    Hire/Outsource Videographer – you don’t have to be an expert in every area required to successfully build you brand. Hire someone who has experience shooting and editing video or outsource the work to someone who has the expertise that you lack. They must also know lighting and audio—remember, this video will be many visitors’ first impression of your brand, so you want it to look professional.
    5.    Share Your Work – once you’ve finished your video, publish it and broadcast it on all social media platforms, and upload it to the homepage of your website! This video, especially when you’re first starting out, could be a great pinned post on social media platforms that allow this (i.e Facebook and Twitter), and can also serve as a great featured video for your YouTube channel. 

    Video Testimonials

    Testimonials have long been a great strategy for helping to add credibility any business, and this remains true for personal brands. However, instead of asking for written testimonials from your happy customers, get them on video. This is another video marketing strategy that can help take your brand to the next level.

    Videos can make the testimonial appear more authentic and give your prospective clients an even better idea of what to expect from you than a written testimonial. Video references are often more believable than written because you are seeing and listening to the actual customer.

    Directly ask the people who are willing to refer you to others for a video testimonial instead of a written one. Many people may feel timid about doing this because of their lack of experience and resources or discomfort being on camera, so ensure that you provide them with all the information and tools that they need to succeed with this operation—including encouragement.

    To make this process easier, there is an app called FeedYak for both Apple and Android that can help you capture and produce visually engaging video references to use on your site and on all social media channels.

    Proposals

    Your video marketing strategy doesn’t have to be constrained simply to content that is created for the public. Video is an incredibly engaging and compelling medium, so any area of your business where you can incorporate it will help you, including when it comes to directly soliciting new business opportunities.

    If you’re making an offer to a brand, influencer, potential employer, or anyone else, you can use video as part of the personal branding process. The clients that you are going to approach will appreciate your out-of-the-box approach, and will be able to see that you’re willing to go above and beyond where your competitors will not. It is just one more way for you to show your value to prospective clients.

    Videos make it easier for you to personalize everything in a way that does not translate as clearly when you write text. Incorporating video in some way in your proposals can help you give clients a better idea of who you are, what your brand stands for, and why they should work with you.

    Communicate Through Video Messages

    This is another video marketing strategy that is more private in nature, but can still be incredibly impactful and is indicative of how you should be trying to incorporate video in as many ways as you can when trying to build your personal brand. This strategy includes communicating through videos as often as you can.

    When you’re contacting someone important, try video messaging instead of plain email. Our digital-focus society has made so many things so much easier, but one downside is that you can feel as though there is always someone vying for your time and attention. Remember, just as you are trying to get their attention, so is everyone else. That means you need to make sure you stand out.

    Most people will scan an email or not completely read it all the way to its end, and you cannot be sure they will perceive the message as it was originally intended. We take away what we want to take way while reading. Video messages will convey your personality, tone, and your message more clearly. Video make it less likely that your intent will be lost, plus the person you are trying to connect with will be able to actually see you, which can make them more likely to trust you.

    As best-selling author and influencer Joel Comm explains, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” At the end of the day, all of your content is created with the goal of attracting viewers who are going to want to engage with your brand and share your content with their own networks.

    As internet users’ attention spans get smaller and smaller while the amount of brands vying for their attention continues to increase, video has moved from an added element of a marketing strategy to an imperative piece of your content creation strategy. By incorporating these 4 video strategies into your marketing plan, you’ll see your brand start to grow and thrive.

    Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last.

    There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers:

    • Last year, in 2017, 90% of all content shared online was video
    • Every day on YouTube, 500 million hours of video are watched
    • Every week, 45% of internet users say they watch more than an hour of video on Facebook or YouTube

    But just because people love video and are willing to share and engage with it, doesn’t mean you can just throw any old video up and expect it to perform well. The highest performing videos are short, and have a direct, easy to understand message. If you want your video marketing efforts to pay off, then you need creative content, detailed video marketing strategy, and consistency in publishing your high quality videos.  

    In this article, I’m going to be taking you through 4 distinct video marketing strategies that you can apply to your own personal brand to help build your business and get everyone talking about your brand.

    Video Bio: Profile Video for Personal Branding

    One great addition to any video marketing strategy is a video bio or profile video. These videos are a great way to get potential followers to get to know you and your brand right away and to get them on board.

    A profile video is simply a short video—between 1 to 2 minutes—that gives an overview of your personal brand. This video should introduce who you are, show what you do, address the audience you’re targeting, and exemplify how you can add video to your audience/prospective customer’s life. The objective is to be able to boil down all of these details about your brand in this brief amount of time.

    This will typically be the first video your audience will see on your website, so make sure you create a quality video to give your visitor the best first impression possible. The most important thing to remember is that the content that you give out, as well as how you put it out — the medium, the language, etc. — must be relevant to the target audience.

    To create a video profile for your personal brand, you need to:

    1.    Clarify Your Personal Brand and Target Audience – a good profile video will communicate your brand positioning clearly and identify your core audience, while showing of your brand persona. To do this successfully, you first need to know your audience. How do they communicate? Where do they consume content? What do they need from a brand to become a loyal follower?
    2.    Write What You Want to Say – you will need to plan out your profile video and develop a script.  This will identify important talking points and help you focus in on exactly what you want to communicate in your video. You want to be able to tell a powerful story in a short amount of time, so good planning is essential.
    3.    Be Creative – anything you can do to outshine your competition is a plus. Let your creativity flow—you don’t just have to do what everyone else is doing. Let your personality shine and show your uniqueness. And for those of you that are uncomfortable being on camera, you can use alternative methods like PowerPoint presentations with voice over, or create an animated piece.
    4.    Hire/Outsource Videographer – you don’t have to be an expert in every area required to successfully build you brand. Hire someone who has experience shooting and editing video or outsource the work to someone who has the expertise that you lack. They must also know lighting and audio—remember, this video will be many visitors’ first impression of your brand, so you want it to look professional.
    5.    Share Your Work – once you’ve finished your video, publish it and broadcast it on all social media platforms, and upload it to the homepage of your website! This video, especially when you’re first starting out, could be a great pinned post on social media platforms that allow this (i.e Facebook and Twitter), and can also serve as a great featured video for your YouTube channel. 

    Video Testimonials

    Testimonials have long been a great strategy for helping to add credibility any business, and this remains true for personal brands. However, instead of asking for written testimonials from your happy customers, get them on video. This is another video marketing strategy that can help take your brand to the next level.

    Videos can make the testimonial appear more authentic and give your prospective clients an even better idea of what to expect from you than a written testimonial. Video references are often more believable than written because you are seeing and listening to the actual customer.

    Directly ask the people who are willing to refer you to others for a video testimonial instead of a written one. Many people may feel timid about doing this because of their lack of experience and resources or discomfort being on camera, so ensure that you provide them with all the information and tools that they need to succeed with this operation—including encouragement.

    To make this process easier, there is an app called FeedYak for both Apple and Android that can help you capture and produce visually engaging video references to use on your site and on all social media channels.

    Proposals

    Your video marketing strategy doesn’t have to be constrained simply to content that is created for the public. Video is an incredibly engaging and compelling medium, so any area of your business where you can incorporate it will help you, including when it comes to directly soliciting new business opportunities.

    If you’re making an offer to a brand, influencer, potential employer, or anyone else, you can use video as part of the personal branding process. The clients that you are going to approach will appreciate your out-of-the-box approach, and will be able to see that you’re willing to go above and beyond where your competitors will not. It is just one more way for you to show your value to prospective clients.

    Videos make it easier for you to personalize everything in a way that does not translate as clearly when you write text. Incorporating video in some way in your proposals can help you give clients a better idea of who you are, what your brand stands for, and why they should work with you.

    Communicate Through Video Messages

    This is another video marketing strategy that is more private in nature, but can still be incredibly impactful and is indicative of how you should be trying to incorporate video in as many ways as you can when trying to build your personal brand. This strategy includes communicating through videos as often as you can.

    When you’re contacting someone important, try video messaging instead of plain email. Our digital-focus society has made so many things so much easier, but one downside is that you can feel as though there is always someone vying for your time and attention. Remember, just as you are trying to get their attention, so is everyone else. That means you need to make sure you stand out.

    Most people will scan an email or not completely read it all the way to its end, and you cannot be sure they will perceive the message as it was originally intended. We take away what we want to take way while reading. Video messages will convey your personality, tone, and your message more clearly. Video make it less likely that your intent will be lost, plus the person you are trying to connect with will be able to actually see you, which can make them more likely to trust you.

    As best-selling author and influencer Joel Comm explains, “Instead of designing a graphic ad that’s likely to be ignored, you can create a simple video ad that people will actually watch and might even share.” At the end of the day, all of your content is created with the goal of attracting viewers who are going to want to engage with your brand and share your content with their own networks.

    As internet users’ attention spans get smaller and smaller while the amount of brands vying for their attention continues to increase, video has moved from an added element of a marketing strategy to an imperative piece of your content creation strategy. By incorporating these 4 video strategies into your marketing plan, you’ll see your brand start to grow and thrive.

    Read more

  • Are You Ready For Voice Search? Are You Ready For Voice Search?

    Posted on by Silent Dinero

    If you own a smartphone, then you’ve probably used voice search in the last year. Many phones come equipped with their own personal assistants to help facilitate these searches. Whether you’re using your phone to find the best Japanese restaurant nearby, information on the weather, or directions to a specific location, then you’ve likely used voice search with a search engine.

    With popular personal assistants for devices like Siri, Alexa, or Cortana, voice search is becoming an increasingly vital part of peoples’ lives. This new way of searching is a trend that won’t be slowing down any time soon, and it is already started to shape the future of search engine optimization. If digital marketers won’t to stay on top of SEO, then they are going to have to find ways to adapt to the popularity of voice search.

    In this article I’ll be going over the way that voice search is changing the way people search for and find brands to interact with, and what steps businesses and brands will have to make to be more ‘searchable’ and how this technology will affect SEO.

    Voice Search is on the Rise

    There’s no doubt that voice search is definitely becoming more popular, so businesses must adjust their SEO strategy to meet the needs of people who use voice search.

    In our busy, digital-dependent world, it’s really a no-brainer that voice search has become so popular. Voice search interactions take far less time than text-based ones, which makes life more convenient for busy consumers who expect a stellar experience and instant gratification every time they interact with a brand.

    When it comes to the rising popularity of voice search, the proof that brands and businesses need to start taking it more seriously is in the numbers:

    • 40% of adults now use voice search once per day
    • 20%-25% of all search queries performed now are performed via voice
    • 50% of all searches will be voice searches by 2020, according to ComScore
    • 39% of voice search users are looking for business information

    These stats make it clear that it’s never been more important for businesses to get on board with voice search SEO. It is a hugely popular emergent technology that will only keep getting bigger, and as it does it will change the way SEO is done. However, voice search is not just one more challenge that you have to overcome, it can actually be incredibly helpful to your business or brand.  

    When done properly, voice search SEO can help you improve the customer experience and drive more traffic to your site, helping you stay ahead of the competition. However, its rise in popularity makes it clear that voice search is something that your business cannot ignore.

    So, how will you optimize for voice search? Well, the good news is that it’s not as unfamiliar as you may think. Optimizing for voice search requires different tactics from traditional SEO, but to be successful, businesses must understand just how voice search works in order to help consumers find exactly what they are looking for when asking by voice.

    Voice Search is a Huge Opportunity for Your Brand

    Voice search is an incredibly convenient way for consumers to find information. It is so much easier and quicker than typing in a request for information. The user can find the answer to their problems almost instantly. That is the number one reason why voice search has sky-rocketed in popularity.

    According to entrepreneur and digital marketing superstar Gary Vaynerchuk in his new book Crushing It, “There’s nothing that’s going to disrupt marketing to the level that voice will since social media came in 2009.”

    This means that your business must develop a voice search strategy to incorporate into your digital marketing plans, because voice is changing the way people search for and find brands to interact with. Adopting a voice search strategy isn’t just about remaining relevant—it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.

    For businesses that are successful with voice-optimized SEO, this could mean a great increase in traffic if you often appear as the top result or featured snippet that gets used for voice answers. This presents a great opportunity for your brand to reach new customers.

    Voice search might also be a great tool for increasing web traffic and beating the competition, as long as you have a solid voice-optimized SEO strategy in place to get your brand to the top of the search engine result pages.

    How to Make Sure Your Brand is Ready

    There are 3 main components you will have to adjust for to ensure that your brand is ready for voice search

    Mobile Optimization

    Like so many other aspects of digital marketing, businesses need to be able to adjust for voice search in the format that it is most popular. So much of consumers’ digital consumption occurs on mobile devices, and voice search is no different in this regard.

    In fact, voice search is almost exclusively used on mobile, and it goes without saying that your website should be mobile-optimised. If it’s not, then users will simply bounce back. If a consumer using voice search finds you using their mobile device, but your website does not load or is not compatible with their mobile device, then you have already lost that prospective audience.

    A negative experience as their first impression is a sure-fire way to ensure that customer will quickly forget about you and your brand.

    Page Speed

    Page speed also plays a major role in voice search SEO. The average voice search result page loads in 4.6 seconds. You need to minify resources, compress images, leverage browser caching and follow Google’s checklist for optimizing your website’s speed.

    Page speed should already be a priority when it comes to your SEO strategy, but it is even more important when you are optimizing for voice search inquiries. There are a number of helpful tools available that can help you assess your website’s performance when it comes to loading speed and other factors essential to good SEO, including Serpstat.

    Long-Tail Keyword Phrases

    For so long, a huge part of SEO has been keywords. And while keyword research is still going to be important, it has changed a little bit. Content isn’t going to have to rely solely on specific keywords, because voice search relies on much more natural speech patterns than traditional SEO keywords.

    Truthfully, keyword research is even more important—and long-tail keywords just got longer. Voice search queries are literally spoken as people really talk, so shoot for optimizing for keyword phrases that are around 5-7 words. Additionally, keyword optimization will be all about natural language through long tail keyword phrases written in questions like where, what, how, when, who, and why. For example: Where is the closest laundromat?

    While mobile optimization, page speed, and long-tail keyword phrases should be the key components of your voice search SEO strategy, here are a few more tips to keep in mind in order to place high in voice search results on Google or other search engines:

    • Google has been pushing sites to become secure by purchasing and installing an SSL certification.
    • Backlinko found that HTTPS websites dominated Google’s voice search results.
    • Google likes short voice search query answers. The typical voice search result is 29 words.
    • Authoritative domains produce voice search results significantly more than non-authoritative domains.
    • Simple, easy-to-read content can help with voice search SEO. The average Google voice search result is written at a 9th grade level.

    With voice search garnering a significant chunk of the total daily internet searches, it’s important for every business owner to optimize their websites for voice search. Using the right approach will help with increasing internet traffic for your existing keywords and also establishing new key phrases that will make your content, products, and services visible on search engines.

    In this search results-based digital era, voice search will continue to be an integral part of SEO, and may even surpass the traditional text search option. Therefore, for your business to adapt to these structural changes, you must ensure that all your web pages are optimized for voice search.

    If you own a smartphone, then you’ve probably used voice search in the last year. Many phones come equipped with their own personal assistants to help facilitate these searches. Whether you’re using your phone to find the best Japanese restaurant nearby, information on the weather, or directions to a specific location, then you’ve likely used voice search with a search engine.

    With popular personal assistants for devices like Siri, Alexa, or Cortana, voice search is becoming an increasingly vital part of peoples’ lives. This new way of searching is a trend that won’t be slowing down any time soon, and it is already started to shape the future of search engine optimization. If digital marketers won’t to stay on top of SEO, then they are going to have to find ways to adapt to the popularity of voice search.

    In this article I’ll be going over the way that voice search is changing the way people search for and find brands to interact with, and what steps businesses and brands will have to make to be more ‘searchable’ and how this technology will affect SEO.

    Voice Search is on the Rise

    There’s no doubt that voice search is definitely becoming more popular, so businesses must adjust their SEO strategy to meet the needs of people who use voice search.

    In our busy, digital-dependent world, it’s really a no-brainer that voice search has become so popular. Voice search interactions take far less time than text-based ones, which makes life more convenient for busy consumers who expect a stellar experience and instant gratification every time they interact with a brand.

    When it comes to the rising popularity of voice search, the proof that brands and businesses need to start taking it more seriously is in the numbers:

    • 40% of adults now use voice search once per day
    • 20%-25% of all search queries performed now are performed via voice
    • 50% of all searches will be voice searches by 2020, according to ComScore
    • 39% of voice search users are looking for business information

    These stats make it clear that it’s never been more important for businesses to get on board with voice search SEO. It is a hugely popular emergent technology that will only keep getting bigger, and as it does it will change the way SEO is done. However, voice search is not just one more challenge that you have to overcome, it can actually be incredibly helpful to your business or brand.  

    When done properly, voice search SEO can help you improve the customer experience and drive more traffic to your site, helping you stay ahead of the competition. However, its rise in popularity makes it clear that voice search is something that your business cannot ignore.

    So, how will you optimize for voice search? Well, the good news is that it’s not as unfamiliar as you may think. Optimizing for voice search requires different tactics from traditional SEO, but to be successful, businesses must understand just how voice search works in order to help consumers find exactly what they are looking for when asking by voice.

    Voice Search is a Huge Opportunity for Your Brand

    Voice search is an incredibly convenient way for consumers to find information. It is so much easier and quicker than typing in a request for information. The user can find the answer to their problems almost instantly. That is the number one reason why voice search has sky-rocketed in popularity.

    According to entrepreneur and digital marketing superstar Gary Vaynerchuk in his new book Crushing It, “There’s nothing that’s going to disrupt marketing to the level that voice will since social media came in 2009.”

    This means that your business must develop a voice search strategy to incorporate into your digital marketing plans, because voice is changing the way people search for and find brands to interact with. Adopting a voice search strategy isn’t just about remaining relevant—it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty.

    For businesses that are successful with voice-optimized SEO, this could mean a great increase in traffic if you often appear as the top result or featured snippet that gets used for voice answers. This presents a great opportunity for your brand to reach new customers.

    Voice search might also be a great tool for increasing web traffic and beating the competition, as long as you have a solid voice-optimized SEO strategy in place to get your brand to the top of the search engine result pages.

    How to Make Sure Your Brand is Ready

    There are 3 main components you will have to adjust for to ensure that your brand is ready for voice search

    Mobile Optimization

    Like so many other aspects of digital marketing, businesses need to be able to adjust for voice search in the format that it is most popular. So much of consumers’ digital consumption occurs on mobile devices, and voice search is no different in this regard.

    In fact, voice search is almost exclusively used on mobile, and it goes without saying that your website should be mobile-optimised. If it’s not, then users will simply bounce back. If a consumer using voice search finds you using their mobile device, but your website does not load or is not compatible with their mobile device, then you have already lost that prospective audience.

    A negative experience as their first impression is a sure-fire way to ensure that customer will quickly forget about you and your brand.

    Page Speed

    Page speed also plays a major role in voice search SEO. The average voice search result page loads in 4.6 seconds. You need to minify resources, compress images, leverage browser caching and follow Google’s checklist for optimizing your website’s speed.

    Page speed should already be a priority when it comes to your SEO strategy, but it is even more important when you are optimizing for voice search inquiries. There are a number of helpful tools available that can help you assess your website’s performance when it comes to loading speed and other factors essential to good SEO, including Serpstat.

    Long-Tail Keyword Phrases

    For so long, a huge part of SEO has been keywords. And while keyword research is still going to be important, it has changed a little bit. Content isn’t going to have to rely solely on specific keywords, because voice search relies on much more natural speech patterns than traditional SEO keywords.

    Truthfully, keyword research is even more important—and long-tail keywords just got longer. Voice search queries are literally spoken as people really talk, so shoot for optimizing for keyword phrases that are around 5-7 words. Additionally, keyword optimization will be all about natural language through long tail keyword phrases written in questions like where, what, how, when, who, and why. For example: Where is the closest laundromat?

    While mobile optimization, page speed, and long-tail keyword phrases should be the key components of your voice search SEO strategy, here are a few more tips to keep in mind in order to place high in voice search results on Google or other search engines:

    • Google has been pushing sites to become secure by purchasing and installing an SSL certification.
    • Backlinko found that HTTPS websites dominated Google’s voice search results.
    • Google likes short voice search query answers. The typical voice search result is 29 words.
    • Authoritative domains produce voice search results significantly more than non-authoritative domains.
    • Simple, easy-to-read content can help with voice search SEO. The average Google voice search result is written at a 9th grade level.

    With voice search garnering a significant chunk of the total daily internet searches, it’s important for every business owner to optimize their websites for voice search. Using the right approach will help with increasing internet traffic for your existing keywords and also establishing new key phrases that will make your content, products, and services visible on search engines.

    In this search results-based digital era, voice search will continue to be an integral part of SEO, and may even surpass the traditional text search option. Therefore, for your business to adapt to these structural changes, you must ensure that all your web pages are optimized for voice search.

    Read more

  • Instagram Ads vs. Facebook Ads Instagram Ads vs. Facebook Ads

    Posted on by Silent Dinero

    In today’s digital age, eCommerce continue to become increasingly influential when it comes to both online and in-store purchases. Up to 56% of in-store purchases are influenced by digital/eCommerce, and eCommerce itself accounts for 10% of retail sales in the U.S. That number is expected to continue growing by almost 15% every year.

    This increasing popularity means not only that it is a great time to get into the eCommerce business, whether that means integrating a digital, eCommerce strategy for an existing brick and mortar store, or setting up that online business you’ve always dreamed of. However, it also means that there is increased competition in the digital realm, and that means it is essential to have an online ad strategy to go along with your business.

    Two of the most popular forums for ads are obviously two of the most popular online platforms—Instagram and Facebook. But how do you decide where to advertise and what kinds of campaigns will be the most successful? That’s where we come in! In this blog I’ll discuss which platform is better for eCommerce, with tips and tricks to make sure your campaigns are a success!

    Three Main Objectives

    There are three main factors you need to take into consideration to ensure that you’re choosing the right platform for you ad campaigns. There is no bigger failure than launching a great campaign and having it be seen by no one—or by no one who is interested. For the best return on investment, you need make sure you’re not only targeting the right audience, but are also able to reach them. In order to do this, you need to know the following 3 elements for each social media platform: reach; engagement; and demographics.

    Reach

    Reach refers quite simply to the amount of people you are able to reach through each platform.

    Instagram – When you advertise on Instagram, you’ll have access to 800 million users. Of course, your ad won’t be seen by all of them, but it’s still a very large audience. One big benefit of Instagram is that it has stronger organic reach, which means your unpaid content will still reach a nice portion of your audience. Hashtags also play a huge role in reach, as users can follow specific hashtags.

    Facebook – While Instagram has an impressive amount of users, it doesn’t really compare to Facebook’s 2.07 billion user base. One benefit of running ads on Facebook is that are many more ad targeting options compared to Instagram. With Facebook, you can choose which users you want to see your ads based on factors such as age, gender, languages, and more detailed targeting where you can exclude certain people, take advantage of connections such as Pages liked, apps, or events, appeal to custom audiences you can create using tools like the Facebook pixel, or lookalike audiences.

    Engagement

    Engagement refers to how users interact with the post, i.e. liking, sharing, or commenting.

    Instagram – While it’s hard to get numbers on the specifics of user engagement overall, it is clear that brands are finding success on Instagram. In 2016, only 48.8% of U.S. businesses were using Instagram, but that number skyrocketed to 70.7% in 2017. Additionally, many big name brands post on their Instagram accounts much more frequently than their Facebook accounts, and 80% of users follow at least one business, so obviously Instagram is a great avenue for audience engagement.

    Facebook – One thing we know about Facebook engagement is that it is very difficult to have your posts seen if you’re not paying. Engagement from organic posts is lowering. However, as we mentioned earlier, ad targeting is huge

    Demographics

    Demographics refer to the people that are using the platform. This will play a huge role in deciding which platform is right for your business.

    Instagram – While Instagram doesn’t have as many users as Facebook overall, it is very popular among younger audiences. It is highly popular among young adults ages 19-29, and is used slightly more commonly by women than men, with 31% of women 24% of men using the app. If you’re targeting women between the ages of 19 to 29 specifically, then Instagram should definitely be a priority.

    Facebook – As the numbers might suggest, Facebook is used by ALL age groups, and 79% of all internet users use Facebook. When it comes to the breakdown between genders, 77% of women and 66% of men use Facebook,

    Types of Ads

    Though Instagram is pretty basic, there are multiple ad types you can choose from when advertising on Facebook:

    Photo Ads – Ads with a single photo. This is comparable to an Instagram ad as well.

    Video Ads – Ads with videos. Also comparable to ads on Instagram.

    Carousel Ads – Ads with a combination of multiple images and videos.

    Slideshow Ads – Ads that are essentially lightweight video ads.

    Collection Ads – Ads with multiple products in one.

    Messenger Ads – Ads that automatically reach out to people through your business page.

    Running Ads on Both?

    While deciding on which platform to choose, one thing to consider is running ads on both. There are many benefits to running an ad on both Facebook and Instagram, including:

    Optimization – You ads will be optimized if you choose to run ads on both platforms. Plus, you will be able to get feedback and data to analyze and determine which platform will be the right choice going forward, and at what cost.

    Simplicity – Not only is it easy to launch an ad campaign on each platform at the same time, but studies have also found that content that does well on Facebook will also work well on Instagram.

    No Account Required – If you have Facebook but don’t have Instagram, you’re in the clear! You don’t need an Instagram account because you’re able to run your ads through Facebook’s ad manager.

    Costs

    Studies have found that the average cost-per-click for an ad on Instagram is $0.80, while the average cost-per-click for Facebook is $0.35. However, these prices depend on a variety of factors, including which day of the week your ad is running, as well as the time of the year.

    In today’s digital age, eCommerce continue to become increasingly influential when it comes to both online and in-store purchases. Up to 56% of in-store purchases are influenced by digital/eCommerce, and eCommerce itself accounts for 10% of retail sales in the U.S. That number is expected to continue growing by almost 15% every year.

    This increasing popularity means not only that it is a great time to get into the eCommerce business, whether that means integrating a digital, eCommerce strategy for an existing brick and mortar store, or setting up that online business you’ve always dreamed of. However, it also means that there is increased competition in the digital realm, and that means it is essential to have an online ad strategy to go along with your business.

    Two of the most popular forums for ads are obviously two of the most popular online platforms—Instagram and Facebook. But how do you decide where to advertise and what kinds of campaigns will be the most successful? That’s where we come in! In this blog I’ll discuss which platform is better for eCommerce, with tips and tricks to make sure your campaigns are a success!

    Three Main Objectives

    There are three main factors you need to take into consideration to ensure that you’re choosing the right platform for you ad campaigns. There is no bigger failure than launching a great campaign and having it be seen by no one—or by no one who is interested. For the best return on investment, you need make sure you’re not only targeting the right audience, but are also able to reach them. In order to do this, you need to know the following 3 elements for each social media platform: reach; engagement; and demographics.

    Reach

    Reach refers quite simply to the amount of people you are able to reach through each platform.

    Instagram – When you advertise on Instagram, you’ll have access to 800 million users. Of course, your ad won’t be seen by all of them, but it’s still a very large audience. One big benefit of Instagram is that it has stronger organic reach, which means your unpaid content will still reach a nice portion of your audience. Hashtags also play a huge role in reach, as users can follow specific hashtags.

    Facebook – While Instagram has an impressive amount of users, it doesn’t really compare to Facebook’s 2.07 billion user base. One benefit of running ads on Facebook is that are many more ad targeting options compared to Instagram. With Facebook, you can choose which users you want to see your ads based on factors such as age, gender, languages, and more detailed targeting where you can exclude certain people, take advantage of connections such as Pages liked, apps, or events, appeal to custom audiences you can create using tools like the Facebook pixel, or lookalike audiences.

    Engagement

    Engagement refers to how users interact with the post, i.e. liking, sharing, or commenting.

    Instagram – While it’s hard to get numbers on the specifics of user engagement overall, it is clear that brands are finding success on Instagram. In 2016, only 48.8% of U.S. businesses were using Instagram, but that number skyrocketed to 70.7% in 2017. Additionally, many big name brands post on their Instagram accounts much more frequently than their Facebook accounts, and 80% of users follow at least one business, so obviously Instagram is a great avenue for audience engagement.

    Facebook – One thing we know about Facebook engagement is that it is very difficult to have your posts seen if you’re not paying. Engagement from organic posts is lowering. However, as we mentioned earlier, ad targeting is huge

    Demographics

    Demographics refer to the people that are using the platform. This will play a huge role in deciding which platform is right for your business.

    Instagram – While Instagram doesn’t have as many users as Facebook overall, it is very popular among younger audiences. It is highly popular among young adults ages 19-29, and is used slightly more commonly by women than men, with 31% of women 24% of men using the app. If you’re targeting women between the ages of 19 to 29 specifically, then Instagram should definitely be a priority.

    Facebook – As the numbers might suggest, Facebook is used by ALL age groups, and 79% of all internet users use Facebook. When it comes to the breakdown between genders, 77% of women and 66% of men use Facebook,

    Types of Ads

    Though Instagram is pretty basic, there are multiple ad types you can choose from when advertising on Facebook:

    Photo Ads – Ads with a single photo. This is comparable to an Instagram ad as well.

    Video Ads – Ads with videos. Also comparable to ads on Instagram.

    Carousel Ads – Ads with a combination of multiple images and videos.

    Slideshow Ads – Ads that are essentially lightweight video ads.

    Collection Ads – Ads with multiple products in one.

    Messenger Ads – Ads that automatically reach out to people through your business page.

    Running Ads on Both?

    While deciding on which platform to choose, one thing to consider is running ads on both. There are many benefits to running an ad on both Facebook and Instagram, including:

    Optimization – You ads will be optimized if you choose to run ads on both platforms. Plus, you will be able to get feedback and data to analyze and determine which platform will be the right choice going forward, and at what cost.

    Simplicity – Not only is it easy to launch an ad campaign on each platform at the same time, but studies have also found that content that does well on Facebook will also work well on Instagram.

    No Account Required – If you have Facebook but don’t have Instagram, you’re in the clear! You don’t need an Instagram account because you’re able to run your ads through Facebook’s ad manager.

    Costs

    Studies have found that the average cost-per-click for an ad on Instagram is $0.80, while the average cost-per-click for Facebook is $0.35. However, these prices depend on a variety of factors, including which day of the week your ad is running, as well as the time of the year.

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