The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Series) The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power Series)

Display of Power Publishing, Inc.

3 In stock

Display of Power Publishing, Inc.

Author: Daymond JohnNumber Of Pages: 256Publisher: Display of Power Publishing, Inc.Release Date: 01-04-2010Details: According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in...
Author: Daymond JohnNumber Of Pages: 256Publisher: Display of Power Publishing, Inc.Release Date: 01-04-2010Details: According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in...
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Author: Daymond John

Number Of Pages: 256

Publisher: Display of Power Publishing, Inc.

Release Date: 01-04-2010

Details: According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?

The Brand Within by Daymond John, founder and CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, Shark Tank, is the second nonfiction book in the best-selling Display of Power series. The Brand Within examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

Daymond John is widely recognized as a branding and marketing authority and a sought-after consultant on the ever-changing urban/pop culture marketplace. He describes the evolution of a brand--from its generic inception to its watermark--and offers expert commentary on iconic personal ''brands'' ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.

The Brand Within, co-authored by Daniel Paisner, who is credited with nine New York Times bestsellers, is a dynamic roadmap to growing a successful brand.

EAN: 9780982596210

Package Dimensions: 8.9 x 5.9 x 0.8 inches

Languages: English

Author: Daymond John

Number Of Pages: 256

Publisher: Display of Power Publishing, Inc.

Release Date: 01-04-2010

Details: According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?

The Brand Within by Daymond John, founder and CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, Shark Tank, is the second nonfiction book in the best-selling Display of Power series. The Brand Within examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

Daymond John is widely recognized as a branding and marketing authority and a sought-after consultant on the ever-changing urban/pop culture marketplace. He describes the evolution of a brand--from its generic inception to its watermark--and offers expert commentary on iconic personal ''brands'' ranging from Tiger Woods to Muhammad Ali and branding as it pertains to corporations such as Blackberry and UPS, among others.

The Brand Within, co-authored by Daniel Paisner, who is credited with nine New York Times bestsellers, is a dynamic roadmap to growing a successful brand.

EAN: 9780982596210

Package Dimensions: 8.9 x 5.9 x 0.8 inches

Languages: English

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Due to limited quantities, we are unable to accept returns at this time.

You should expect to receive your order within (5 to 10 business days), the time it takes us to process your order once we receive it (3 to 5 business days), and the time it takes to arrive to your door (5 to 10 business days).

We are still growing and plan to have more products in the future.

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When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Returns Policy

Due to limited quantities, we are unable to accept returns at this time.

You should expect to receive your order within (5 to 10 business days), the time it takes us to process your order once we receive it (3 to 5 business days), and the time it takes to arrive to your door (5 to 10 business days).

We are still growing and plan to have more products in the future.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

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